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Like in any other graphic design media, in Web page design the first step is to define the objective you want to meet with your website. You have to clearly and briefly decide on your aims and your target in order to create a website that fulfils your expectations and meets the demands of the audience. It is paramount that you hire a professional designer that is experienced and well prepared, since graphic designers have trained to be experts capable of finding the best and most effective solutions to different types of design. The graphic designer plays a pivotal role in the design process because he will be in charge of the aesthetic value of the site. This is crucial mainly because the success of a design work is greatly dependent on the impression it produces in the eyes of the audience.

When designing a Web page there are some issues that must be considered beforehand in order to produce results that are successful. Like in any other medium, in a Web-design environment there are many constraints that can affect design -such as materials, technology and processes. Therefore, it is important to do an extensive research before getting started in the design of a Web page. It is paramount that this research and the process itself are carried out by experts, since design professionals have the tools and experience to produce the best results.

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In order to create a Web page you will need to use a text editor or a specialized HTML (Hypertext Markup Language) editor. A Web page design is very personal. It can be made either according to the client’s own preferences or according to a pre-made template, which is a system that helps you arrange information on a computer screen without having to worry about the aesthetics of the page. Another option is to make the Web page by downloading specialized software that helps the designer in the creation of Dynamic Web pages.

Once the expert you hired has designed your website, the next step is to find an ISP who places your website on the Web. This process of obtaining Web hosting is paramount because through it you will be given a place on the Web. At this time your website will be given an address, that is to say a URL. Once you have obtained a hosting service you will need to hire a positioning service that will be in charge of positioning your website among search engine listings. This step is crucial for your website to be visited and successful. If your site is not positioned among search engine listings, it will not be found by the audience unless they are already familiar with your URL. Search Engine Optimization (SEO) is the process of choosing some keywords from your Web page’s text that will get your website listed among a search engine’s rank.

Although the most efficient means of promotion is to optimize your website so that it stands among the first search engine listings, it is also possible to promote it through traditional means of advertising. The best alternative would be to choose both promotion means: hiring a SEO and including your website’s URL in brochures, banners, television commercials, etc. When your site is positioned, it will attract larger audiences: both those audiences who have already heard about your website or read its URL in some advertisement, and those who did not know about its existence until they found your website among the listing of the search engine they use.


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