Depending on the aim and content of websites, they are classified into different categories: Institutional websites, E-commerce websites, Online catalogues or Electronic Catalogues and Web Portals.
Institutional websites are those used to advertise a company or institution by providing information on its services or products. Small Institutional websites usually present information in HTML language and are not very long or intricate. Large Institutional websites may use either HTML or a more complex language, depending on the type of pages they comprise. They must be designed and drawn up by very serious professionals with expertise in copywriting, since the success of these websites mainly lies on its written content.
E-commerce websites are those that have been designed with the aim of selling products or services and allowing the client to do online shopping. They may include a catalogue with a list of all the goods or services that customers can buy or hire from a certain company. In most cases E-commerce websites offer products or services at bargain prices in order to attract more customers. Since this type of site is designed to sell goods, copywriting is not as important as in Institutional websites. Here the importance lies on the SEO process, since the success of the website is not dependent on how it is written but on how many clients it attracts. And the better it is positioned the larger the audience it will draw. The design process is also very important. If the site is not well-designed, visitors will find it confusing and not reliable. It is paramount that a website is user-friendly so that visitors find it easy to navigate and manage. An example of E-commerce website is Amazon.com.
Online catalogues or Electronic Catalogues are those sites aimed at promoting product or services. Contrary to E-commerce websites, Online Catalogues are not designed for the audience to buy goods, but only for them to browse through the site and see different products or services online. They are a very effective advertisement media for companies and a complete and user-friendly tool for customers to find new options.
The last websites we will deal with are Web Portals. They are called Web Portals because they provide a gateway or portal to other resources on the Internet.
They usually provide portals to websites that deal with one certain topic or sell a certain kind of product. Books Web portals for instance will most probably provide links to websites dealing in books. Visitors who are looking for a certain product will turn to this type of websites in order to find links to sites of companies that sell the product or offer the service they need.
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